Hopping on the “digital gold” trend (with possibly two blockchain-based gold exchanges coming on line this year) and the “initial coin offering” (ICO) trend, last week Dubai-based OneGram announced that it was planning to offer a digital coin backed by physical gold.
The aim is to raise $500m in capital through a digital token offering. If achieved, it would be the largest amount raised to date via an initial coin sale.
It has a good chance, and not just for the prevailing winds – ICO sales have been enjoying a surge in investor demand, and the unusual structure and potentially attractive fundamentals of this one could pique interest.
What makes this ICO especially interesting is that it is the first digital token to comply with the rules of Islamic finance. Last November, a clarification of Sharia law qualified digital gold assets as approved investment vehicles as long as they were backed by physical gold.
The potential market is huge: on top of the usual pool of investors, for the first time a digital token will be accessible to Muslims. A recent survey by the Pew Research Institute estimates that there are 1.6 billion Muslims in the world, and total Islamic finance assets reach around $2 trillion.
The plan is to issue 12.44 million tokens, called OneGramCoins. Each will be backed by one gram of gold, and the token price will mirror the gold price. At current market levels, that should bring in over $550 million.
According to founder Ibrahim Mohammed, 50% of the offering has been already been committed. The public sale will start on May 21 and run until September 22 (unless, of course, it sells out sooner, as several other recent token sales have done).
An interesting twist is the objective of creating a payments solution around the token. The company is creating a merchant service program which will make it easy for retailers to accept OneGramCoins (as well as bitcoin and perhaps a couple of other top cryptocurrencies).
Ironically, this seems like a fusion of the old and the new: a modern technology allows customers to return to the ancient tradition of paying for things with gold.